In this post, we are going to review Asort, a company that claims to be India’s first co-commerce platform.
We will explore its business model, website, and services while highlighting some red flags that potential users should consider.
What is Asort?
Asort is a community-driven online business platform that operates on a co-commerce model. Founded in 2011 by Roshan Singh Bisht and Natasha, Asort blends direct selling with social networking, allowing sellers to promote lifestyle products, including fashion and home essentials.
Asort enables sellers to buy, refer, and sell products while earning commissions.
The company is registered under Dynamic Beneficial Accord Marketing Private Limited, with its headquarters in Mohali, Punjab.
The website is professionally designed, offering easy navigation and detailed information about its products and community partnership programs.
It also provides a step-by-step guide for joining Asort, requiring an Aadhaar card, PAN card, and bank details for verification.
According to SimiliarWeb, it has 88.7K traffic on its website as of September 2024.
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Website Profile
Website | Asort.com |
Name | Asort |
Domain Registration Date | February 21, 2006 |
Services | E-Commerce, Direct Selling |
Contact | [email protected] 0124-6906900 |
Address | Dynamic Beneficial Accord Marketing Pvt. Ltd. No. 19, 7th Floor, Ambience Mall Gurgaon, Gate No. 03 and Gate No. 04, NH-8, DLF Qe, Gurgaon-122002, Haryana. India |
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Asort Company Review
Asort has positioned itself as a unique platform that offers direct-selling opportunities with a focus on building small communities. It provides various training sessions, seminars, and resources to help sellers grow their business.
However, the business model requires members to purchase stock, ranging from ₹10,500 to ₹49,500, which may pose a financial risk for some participants. While Asort has been operating for over 10 years, and some members have reported success, the investment needed to start raises concerns about its true profitability.
Here are some of the red flags of this platform:
•Requires upfront investment (₹10,500 to ₹49,500).
Functions like an MLM, where adding more people is encouraged.
Lack of clear income guarantee.
Mixed opinions about its business model and transparency.
Asort offers a legitimate platform for those interested in direct selling with a unique co-commerce model.
While it has been successful since 2011, potential sellers should be cautious due to its MLM-like structure and the need for upfront investment. Ensure you fully understand the risks and opportunities before joining.